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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~language:"eng"
~language:"spa"
~person:"Astous, Alain d'"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Bhattacharyya, Bisweswar"
~person:"Debroy, Bibek"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Advertising effects"
~type_genre:"Article in journal"
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Astous, Alain d'
Balaji, M. S.
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Debroy, Bibek
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
The journal of consumer marketing
Tourism analysis : an interdisciplinary tourism & hospitality journal
European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
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