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~isPartOf:"European journal of marketing"
~isPartOf:"Future Business Journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Arnold, Todd"
~person:"Leckie, Civilai"
~subject:"Kundenzufriedenheit"
~subject:"Virales Marketing"
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Kundenzufriedenheit
Virales Marketing
Brand
3
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3
Beziehungsmarketing
2
Brand image
2
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Brand engagement in self-concept
1
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Branding
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Co-production
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Arnold, Todd
Leckie, Civilai
Johnson, Lester W.
2
Nyadzayo, Munyaradzi
2
Ahmad, Bilal
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Akbar, Muhammad Imad Ud Din
1
Aksehirli, Zeynep
1
Bowman, Douglas
1
Casidy, Riza
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European journal of marketing
Future Business Journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of strategic marketing
Wettbewerb in Recht und Praxis : wrp
Asia Pacific journal of marketing and logistics
1
Journal of marketing management : MM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Enhancing perceived product value through peripheral product anecdotes
Wiener, Hillary J. D.
;
Wiener, Joshua L.
;
Arnold, Todd
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10013173434
Saved in:
3
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
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