Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Year of publication: |
2022
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Authors: | Casidy, Riza ; Leckie, Civilai ; Nyadzayo, Munyaradzi ; Johnson, Lester W. |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 10, p. 2594-2621
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Subject: | Branding | Co-production | Customer behavior | Customer brand engagement behavior | Customer innovativeness | Customer satisfaction | Digital platforms | Innovation | Prosumers | Service dominant logic | Sharing economy | Value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Markenführung | Brand management | Share Economy | Kundenzufriedenheit | Digitale Plattform | Digital platform | Markenartikel | Brand | Produktentwicklung | New product development |
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