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~isPartOf:"European journal of marketing"
~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Werbung"
~subject:"celebrity endorsements"
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Search: subject_exact:"Celebrity-Werbung"
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Werbung
celebrity endorsements
Celebrity endorsement
9
Celebrity-Werbung
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Advertising effects
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Werbewirkung
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Brand management
5
Markenführung
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Internet marketing
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social media
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Consumer behaviour
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influencer marketing
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Accetability
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Carlson, Brad D.
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Li, Jo Yun
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European journal of marketing
GITAM journal of management : a quarterly publication of GITAM Institute of Management
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
8
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Journal of global marketing
5
Journal of advertising research
4
Journal of marketing communications
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Global business review
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International journal of advertising : the quarterly review of marketing communications
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Vision : the journal of business perspective
3
International journal of market research
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of international consumer marketing
2
Psychology & marketing
2
South Asian journal of management : SAJM
2
Wert und Werte der Marketing-Kommunikation
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Asian Academy of Management journal : AAMJ
1
Celebrity, convergence and transformation
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Cogent business & management
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Corporate reputation review
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Decision
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European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
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Fontys Venlo - publication of applied sciences
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Frontiers of business research in China : selected publications from Chinese universities
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
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International journal of applied business and economic research
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International journal of financial research
1
International journal of management and economics
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International journal of marketing : IJM ; formerly Der Markt
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International journal of operations and quantitative management : IJOQM
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International journal of retail & distribution management
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International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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The match-up hypotheses revisited : matching social judgments and advertising messaging in celebrity endorsements
Bauer, Brittney C.
;
Carlson, Brad D.
;
Johnson, Clark D.
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 869-898
Persistent link: https://www.econbiz.de/10013173451
Saved in:
2
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
3
Celebrity advertising in Indian visual media
Thiyagarajan, S.
;
Shanthi, P.
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 182-190
Persistent link: https://www.econbiz.de/10011302378
Saved in:
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