Celebrity advertising in Indian visual media
Year of publication: |
2015
|
---|---|
Authors: | Thiyagarajan, S. ; Shanthi, P. |
Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 13.2015, 1, p. 182-190
|
Subject: | Celebrity endorsements | Sachin Tendulkar | FMCG | Durable | Indien | India | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Werbung | Advertising | Werbeträger | Advertising media |
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