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~isPartOf:"European journal of marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~subject:"Virales Marketing"
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Virales Marketing
Markenartikel
138
Brand
121
Brand management
96
Markenführung
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Consumer behaviour
82
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82
Brand image
79
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Aksehirli, Zeynep
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Arnold, Todd
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Bowman, Douglas
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East, Robert
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Hammond, Kathy
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Huang, Li
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Hudson, Simon
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Ko, Eunhee Emily
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European journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of strategic marketing
Wettbewerb in Recht und Praxis : wrp
The journal of product & brand management
13
Journal of business research : JBR
9
Journal of retailing and consumer services
9
The journal of brand management : an international journal
8
International journal of advertising : the quarterly review of marketing communications
6
Electronic word of mouth as a promotional technique : new insights from social media
5
International journal of hospitality management
4
Journal of marketing communications
4
Psychology & marketing
4
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of hospitality marketing & management
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Marketing : ZFP ; journal of research and management
2
Technological forecasting & social change : an international journal
2
Asian journal of business and accounting : AJBA
1
Emerald gems
1
Ethics, social responsibility and sustainability in marketing
1
European journal of management and business economics : EJM&BE
1
Future Business Journal
1
Global business and finance review
1
Global journal of business research : GJBR
1
HRM and marketing orientation in the new era
1
IIMS journal of management science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of business and economics
1
International journal of business and emerging markets : IJBEM
1
International journal of business innovation and research : IJBIR
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ECONIS (ZBW)
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Enhancing perceived product value through peripheral product anecdotes
Wiener, Hillary J. D.
;
Wiener, Joshua L.
;
Arnold, Todd
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10013173434
Saved in:
3
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
4
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
5
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
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