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~isPartOf:"European journal of marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Chowdhury, Rafi M. M. I."
~person:"Fetscherin, Marc"
~subject:"Brand"
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Brand
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Markenführung
4
Beziehungsmarketing
3
Brand image
3
Markenimage
3
Relationship marketing
3
Addiction
1
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1
Bibliography
1
Bibliometrics
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Bibliometrie
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Brand addiction
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Brand hate
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Brand love
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Brand loyalty
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1
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1
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Moral controversies
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Moral reasoning
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Chowdhury, Rafi M. M. I.
Fetscherin, Marc
Ko, Eunju
6
Shukla, Paurav
5
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Gupta, Suraksha
4
Phau, Ian
4
Valette-Florence, Pierre
4
Veloutsou, Cleopatra
4
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3
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Melewar, T. C.
3
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3
Michel, Géraldine
3
Motoki, Kosuke
3
Rose, Gregory
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Salo, Jari
3
Sreejesh, S.
3
Teck Ming Tan
3
Torres, Pedro M.
3
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
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Azar, Salim L.
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European journal of marketing
Journal of business research : JBR
Wettbewerb in Recht und Praxis : wrp
The journal of product & brand management
4
The journal of brand management : an international journal
3
Consumer-brand relationships : theory and practice
1
International journal of consumer studies
1
Journal of business ethics : JBE
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of international consumer marketing
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The journal of consumer marketing
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ECONIS (ZBW)
4
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1
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
2
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
3
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
4
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc
;
Heinrich, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Saved in:
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