Consumer brand relationships research : a bibliometric citation meta-analysis
Marc Fetscherin; Daniel Heinrich
| Year of publication: |
2015
|
|---|---|
| Authors: | Fetscherin, Marc ; Heinrich, Daniel |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 2, p. 380-390
|
| Subject: | Bibliography | Brand | Consumer | Relationship | Meta-analysis | Review | Meta-Analyse | Bibliometrie | Bibliometrics | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010472560