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~isPartOf:"European journal of marketing"
~isPartOf:"Journal of business research : JBR"
~person:"Christodoulides, George"
~subject:"Markenartikel"
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Markenartikel
Brand management
5
Markenführung
5
Brand
4
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Brand equity
2
Fuzzy set qualitative comparative analysis
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
Betrayal
1
Brad happiness
1
Brand avoidance
1
Brand engagement
1
Brand tribalism
1
Consumer-based brand equity
1
Consumers
1
Culture
1
Event marketing
1
Event-Marketing
1
Ideal self-congruence
1
Inconspicousness
1
Masstige consumption
1
Narcissism
1
Negative brand events
1
Satisfaction
1
Self-focus
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Strong brands
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USA
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Christodoulides, George
Ko, Eunju
5
Shukla, Paurav
5
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Gupta, Suraksha
4
Phau, Ian
4
Valette-Florence, Pierre
4
Augusto, Mário Gomes
3
Davvetas, Vasileios
3
Fetscherin, Marc
3
Grohs, Reinhard
3
Khalifa, Dina
3
Koll, Oliver
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Melewar, T. C.
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Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Salo, Jari
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Sreejesh, S.
3
Teck Ming Tan
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Torres, Pedro M.
3
Veloutsou, Cleopatra
3
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
2
Bogomolova, Svetlana
2
Chen, Qimei
2
Colicev, Anatoli
2
Cottam, Susan
2
Czinkota, Michael R.
2
Dass, Mayukh
2
Dawes, John
2
De Chernatony, Leslie
2
Donthu, Naveen
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Dwivedi, Yogesh Kumar
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Espinosa, Jennifer A.
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European journal of marketing
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
3
European journal of marketing : EJM
1
International marketing review
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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1
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
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2
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
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3
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
4
Introduction: Special issue on advances in brand
management
De Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
Saved in:
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