Introduction: Special issue on advances in brand management
Alternative title: | Advances in brand management |
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Year of publication: |
2009
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Authors: | De Chernatony, Leslie ; Veloutsou, Cleopatra ; Christodoulides, George ; Cottam, Susan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 3, p. 289-290
|
Subject: | Markenartikel | Brand | USA | United States | Markenführung | Brand management |
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