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~isPartOf:"European journal of marketing"
~isPartOf:"Journal of business research : JBR"
~person:"Merchant, Altaf"
~subject:"Markenartikel"
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Markenartikel
Brand management
6
Consumer behaviour
6
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6
Markenführung
6
Brand heritage
5
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5
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Merchant, Altaf
Ko, Eunju
5
Shukla, Paurav
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4
Diamantopoulos, Adamantios
4
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4
Gupta, Suraksha
4
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Valette-Florence, Pierre
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European journal of marketing
Journal of business research : JBR
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ECONIS (ZBW)
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Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
2
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
3
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
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