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~isPartOf:"European journal of marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Mela, Carl F."
~subject:"Empirical method"
~subject:"Messung"
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European journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Data selection and procurement
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 965-976
Persistent link: https://www.econbiz.de/10009427808
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