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~isPartOf:"European journal of marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Balabanis, George"
~person:"Ganglmair-Wooliscroft, Alexandra"
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Balabanis, George
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European journal of marketing
Wettbewerb in Recht und Praxis : wrp
Journal of international marketing
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ECONIS (ZBW)
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Brand systems : integrating branding research perspectives
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 387-425
Persistent link: https://www.econbiz.de/10013502570
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Cultural antecedents and consequences of luxury brand personalities
Balabanis, George
;
Karpova, Aleksandra
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357
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