Cultural antecedents and consequences of luxury brand personalities
Year of publication: |
2022
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Authors: | Balabanis, George ; Karpova, Aleksandra |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 8, p. 2423-2454
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Subject: | Brand personality | Culture | Luxury brands | Stereotyping | Surface response analysis | Survey | Luxusgüter | Luxury goods | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand |
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