//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Cova, Bernard"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Appropriation
1
Brand image
1
Brand management
1
Branding
1
Consumer behaviour
1
Identity work
1
Konsumentenverhalten
1
Life crisis
1
Markenartikel
1
Markenführung
1
Markenimage
1
Personality psychology
1
Persönlichkeitspsychologie
1
Phenomenology
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cova, Bernard
Arli, Denni
1
Arnold, Todd
1
Aro, Kaisa
1
Avis, Mark
1
Aziz, Rahila
1
Balabanis, George
1
Barbosa, Isabel
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Brennan, Stacey M.
1
Brochado, Ana
1
Cakici, N. Meltem
1
Casidy, Riza
1
Cayla, Julien
1
Chang, Sue Ryung
1
Cheung, Man Lai
1
Chowdhury, Rafi M. M. I.
1
Colicev, Anatoli
1
De Bruyn, Arnaud
1
Decker, Carolin
1
Doering, Heike
1
Dubiel, Anna
1
Eagar, Toni
1
Feetham, Pamela
1
Fetscherin, Marc
1
Fuller, Rachel
1
Fuschillo, Gregorio
1
Ganglmair-Wooliscroft, Alexandra
1
Gruber, Thorsten
1
He, Jiaxun
1
Henderson, Isaac Levi
1
Hou, Fujun
1
Hussain, Khalid
1
Ilicic, Jasmina
1
Johnson, Lester W.
1
Jones, Richard
1
Junaid, Muhammad
1
Junker, Abbo
1
Karpova, Aleksandra
1
more ...
less ...
Published in...
All
European journal of marketing
Wettbewerb in Recht und Praxis : wrp
Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand magnification : when brands help people reconstruct their lives
Fuschillo, Gregorio
;
Cayla, Julien
;
Cova, Bernard
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013173447
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->