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~isPartOf:"European journal of marketing"
~person:"Bellman, Steven"
~person:"De Angelis, Matteo"
~person:"De Bruyn, Arnaud"
~subject:"Consumer behaviour"
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Consumer behaviour
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Bellman, Steven
De Angelis, Matteo
De Bruyn, Arnaud
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European journal of marketing
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Italian journal of marketing : ITJM
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Journal of business research : JBR
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
3
Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
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