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~isPartOf:"European journal of marketing"
~person:"Bellman, Steven"
~person:"De Angelis, Matteo"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Advertising effects
Consumer behaviour
Advertising
2
Konsumentenverhalten
2
Werbewirkung
2
Werbung
2
Argument quality
1
Consumer neuroscience
1
Dynamic human-centric communication systems theory
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Eye-tracking
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Influencer marketing
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Internet marketing
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Perception
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Bellman, Steven
De Angelis, Matteo
Abolhasani, Morteza
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Ali, Moazzam
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Alsaeed, Ghadeer R.
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European journal of marketing
Journal of advertising research
6
Journal of marketing communications
5
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Italian journal of marketing : ITJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
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