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~isPartOf:"European journal of marketing"
~person:"Bellman, Steven"
~person:"De Angelis, Matteo"
~subject:"Consumer behaviour"
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Consumer behaviour
Advertising
2
Advertising effects
2
Konsumentenverhalten
2
Werbewirkung
2
Werbung
2
Argument quality
1
Consumer neuroscience
1
Dynamic human-centric communication systems theory
1
Eye-tracking
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Fernsehwerbung
1
Influencer marketing
1
Internet marketing
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Neuroscience
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Neurowissenschaften
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Number of followers
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Online-Marketing
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Perception
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Product quality
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Produktqualität
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Television advertising
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Bellman, Steven
De Angelis, Matteo
Abolhasani, Morteza
1
Ali, Moazzam
1
Alsaeed, Ghadeer R.
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Aspara, Jaakko
1
Avis, Mark
1
Balaji, M. S.
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Demunter, Rein
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Ferreira, Mário B.
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Gadalla, Eman
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Giraldi, Janaina de Moura Engracia
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Hang, Haiming
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Hartnett, Nicole
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Lee, Richard
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Lourenção, Marina Toledo de Arruda
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European journal of marketing
Journal of marketing communications
3
Italian journal of marketing : ITJM
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
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