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~isPartOf:"European journal of marketing"
~person:"Bellman, Steven"
~person:"Hang, Haiming"
~subject:"Consumer behaviour"
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Consumer behaviour
Advertising
2
Advertising effects
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Werbewirkung
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Advertising music
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Brand attitudes
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Dynamic human-centric communication systems theory
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Eye-tracking
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Musik
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Bellman, Steven
Hang, Haiming
Abolhasani, Morteza
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European journal of marketing
Journal of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
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