Disentangling effects of subjective and objective characteristics of advertising music
Gordon Liu and Morteza Abolhasani and Haiming Hang
| Year of publication: |
2022
|
|---|---|
| Authors: | Liu, Gordon ; Abolhasani, Morteza ; Hang, Haiming |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 4, p. 1153-1183
|
| Subject: | Advertising | Brand attitudes | Brand management | Information processing theory | Music | Music liking | Music mode | Music tempo | Musikwirtschaft | Music industry | Musik | Markenführung | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbemusik | Advertising music | Werbung | Filmwirtschaft | Film industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2021-0017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013350955