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~isPartOf:"European journal of marketing"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
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