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~isPartOf:"European journal of marketing"
~subject:"Consumer behaviour"
~subject:"Gesundheitsvorsorge"
~subject:"Soziomarketing"
~subject:"Theory"
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European journal of marketing
Journal of business research : JBR
21
Health marketing quarterly
14
Social marketing for public health : global trends and success stories
13
Journal of marketing management : MM
11
Journal of social marketing : JSOCM
10
Journal of nonprofit & public sector marketing
9
Europäische Hochschulschriften / 5
7
International review on public and non-profit marketing
7
SpringerLink / Bücher
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of consumer behaviour : an international research review
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The Sage library in marketing
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Australasian marketing journal
5
European journal of marketing : EJM
5
Psychology & marketing
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Journal of marketing communications
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Sage library in marketing
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Social marketing and behaviour change : models, theory and applications
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Working paper / National Bureau of Economic Research, Inc.
4
Contemporary issues in social marketing
3
Faculty & research / Insead : working paper series
3
Gabler Edition Wissenschaft
3
International journal of advertising : the review of marketing communications
3
Journal of business ethics : JOBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marktorientiertes Nonprofit-Management
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NBER Working Paper
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NBER working paper series
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Palgrave Advances in Behavioral Economics
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Research
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The SAGE handbook of social marketing
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The journal of brand management : an international journal
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The journal of services marketing
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Young consumers : insight and ideas for responsible marketers
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Food policy : economics planning and politics of food and agriculture
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Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
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2
Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer
;
Borges, Adilson
;
Pinto, Diego Costa
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
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