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European journal of marketing
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Role transitions at the prosumer level : spillover effects in the collaborative economy from an interactive marketing perspective
Ertz, Myriam
;
Boily, Émilie
;
Sun, Shouheng
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2721-2748
Persistent link: https://www.econbiz.de/10013457385
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