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Diffusion between groups : the influence of social brokers on content adoption in social networks
Yang, Zhi
;
Yang, Cai
;
Lu, Chongyu
;
Wang, Feng
;
Zhou, Wei
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1039-1067
Persistent link: https://www.econbiz.de/10014252250
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