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Consumer behaviour
58
Konsumentenverhalten
58
Brand management
47
Markenführung
47
Beziehungsmarketing
39
Relationship marketing
39
Brand image
36
Markenimage
36
Brand
28
Markenartikel
27
Customer satisfaction
18
Kundenzufriedenheit
18
Social Web
16
Social web
16
Dienstleistungsqualität
12
Emotion
12
Marketing management
12
Marketingmanagement
12
Service quality
12
Innovation
11
Internet marketing
11
Online-Marketing
11
Customer integration
10
Innovation management
10
Innovationsmanagement
10
Kundenintegration
10
Lieferantenmanagement
10
Salespeople
10
Selling
10
Supplier relationship management
10
Verkauf
10
Verkaufspersonal
10
Branding
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Firm performance
8
Unternehmenserfolg
8
Customer service
7
Ethics
7
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7
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English
121
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Arnold, Todd
3
Abboud, Liliane
2
Agnihotri, Raj
2
Avis, Mark
2
Bruce, Helen L.
2
Chen, Yen Chun
2
Conduit, Jodie
2
Eisingerich, Andreas Benedikt
2
Foscht, Thomas
2
Itani, Omar S.
2
Plangger, Kirk
2
Septianto, Felix
2
Aagerup, Ulf
1
Abolhasani, Morteza
1
Aghaie, Sina
1
Agrawal, Nidhi
1
Alavi, Sascha
1
Allen, Peter M.
1
Allison, Seamus
1
Amenuvor, Fortune Edem
1
Andersson, Svante
1
Andria, Alberto
1
Angulo-Ruiz, Fernando
1
Arli, Denni
1
Armstrong, Christine
1
Aro, Kaisa
1
Aroean, Lukman
1
Arslanagić-Kalajdžić, Maja
1
Atakan, S. Sinem
1
Awuah, Gabriel B.
1
Aziz, Rahila
1
Baccelloni, Angelo
1
Badrinarayanan, Vishag
1
Balabanis, George
1
Banik, Shanta
1
Banister, Emma
1
Barbosa, Isabel
1
Barnes, Bradley R.
1
Barnes, Donald C.
1
Beatty, Sharon E.
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European journal of marketing
SpringerLink / Bücher
6,293
Journal of business research : JBR
3,900
International journal of production research
3,757
European journal of operational research : EJOR
3,446
International journal of production economics
3,255
Journal of business ethics : JOBE
3,090
NBER working paper series
2,513
IMF Staff Country Reports
2,439
Springer eBook Collection
2,330
Working paper / National Bureau of Economic Research, Inc.
2,273
NBER Working Paper
1,970
Industrial marketing management : the international journal for industrial and high-tech firms
1,920
Europäische Hochschulschriften / 5
1,813
Management science : journal of the Institute for Operations Research and the Management Sciences
1,760
Technological forecasting & social change : an international journal
1,688
IMF country report
1,371
Policy Research Working Paper Series
1,320
Discussion paper / Centre for Economic Policy Research
1,316
International journal of project management : the journal of The International Project Management Association
1,276
Journal of banking & finance
1,273
Gabler Edition Wissenschaft
1,167
Finance research letters
1,136
Journal of retailing and consumer services
1,133
International journal of hospitality management
1,118
Transportation research / E : an international journal
1,075
Research policy : policy, management and economic studies of science, technology and innovation
1,056
The international journal of human resource management
1,014
Business strategy and the environment
975
Omega : the international journal of management science
961
Computers & operations research : and their applications to problems of world concern ; an international journal
952
Working paper
927
World Bank Other Operational Studies
924
Cogent business & management
903
World Bank Publications
898
Journal of knowledge management
893
Harvard business review : HBR
888
Harvard-Business-Manager : das Wissen der Besten
884
Springer eBook Collection / Business and Economics
883
European research studies
880
International journal of technology management : IJTM
868
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ECONIS (ZBW)
121
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1
Forms of supplier relationship exploration and distributor performance
Wang, Meng
;
Zhao, Danyang
;
Gu, Flora Fang
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1161-1185
Persistent link: https://www.econbiz.de/10014252263
Saved in:
2
The effects of innovation types and customer participation on organizational performance in complex services
Samuelsson, Peter
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 27-55
Persistent link: https://www.econbiz.de/10014448617
Saved in:
3
The role of trust and algorithms in consumers' front-of-pack labels acceptance : a cross-country investigation
Mazzù, Marco Francesco
;
Baccelloni, Angelo
;
Romani, Simona
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 3107-3137
Persistent link: https://www.econbiz.de/10013457414
Saved in:
4
Building a warm and competent B2B brand personality
Aagerup, Ulf
;
Andersson, Svante
;
Awuah, Gabriel B.
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 167-193
Persistent link: https://www.econbiz.de/10013502342
Saved in:
5
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
6
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
7
Organizational unlearning, knowledge generation strategies and radical innovation performance : evidence from a transitional economy
Zhang, Feng
;
Lyu, Chongchong
;
Zhu, Lei
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 133-158
Persistent link: https://www.econbiz.de/10012798642
Saved in:
8
Mirroring digital content marketing framework : capturing providers' perspectives through stimuli assessment and behavioural engagement response
Filipovic, Jelena
;
Arslanagić-Kalajdžić, Maja
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2173-2198
Persistent link: https://www.econbiz.de/10014448334
Saved in:
9
Value cocreation in new service development : a process-based view of resource dependency
Wang, Qiang
;
Oshri, Ilan
;
Zhao, Xiande
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 184-208
Persistent link: https://www.econbiz.de/10012798646
Saved in:
10
Measuring the intention-behavior gap in service failure and recovery : the moderating roles of failure severity and service recovery satisfaction
Mesquita, José Marcos Carvalho de
;
Shin, Hyunju
; …
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1826-1853
Persistent link: https://www.econbiz.de/10014342175
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