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~isPartOf:"European journal of marketing"
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Consumer behaviour
75
Konsumentenverhalten
75
Brand management
47
Markenführung
47
Relationship marketing
40
Beziehungsmarketing
39
Brand image
35
Markenimage
35
Social Web
30
Social web
30
Brand
28
Internet marketing
27
Markenartikel
27
Online-Marketing
27
Customer satisfaction
19
Kundenzufriedenheit
19
Social media
18
Advertising effects
14
Werbewirkung
14
Dienstleistungsqualität
13
Emotion
13
Service quality
13
Viral marketing
13
Virales Marketing
13
Marketing management
12
Marketingmanagement
12
Advertising
10
Lieferantenmanagement
10
Marketing
10
Supplier relationship management
10
Werbung
10
Branding
8
Customer integration
8
Kundenintegration
8
Online retailing
8
Online-Handel
8
Customer service
7
Innovation
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English
152
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Plangger, Kirk
3
Popkowski Leszczyc, Peter T. L.
3
Agnihotri, Raj
2
Avis, Mark
2
Campbell, Colin L.
2
Cui, Annie Peng
2
Dolan, Rebecca
2
Eisingerich, Andreas Benedikt
2
Foscht, Thomas
2
Haruvy, Ernan
2
Itani, Omar S.
2
Kim, Jungkeun
2
Kwon, Junbum
2
Liang, Xiaoning
2
Manika, Danae
2
Noseworthy, Theodore J.
2
Pancer, Ethan
2
Philp, Matthew
2
Rabbanee, Fazlul K.
2
Wiener, Hillary J. D.
2
Wiener, Joshua L.
2
Wilkie, Dean C. H.
2
Aagerup, Ulf
1
Abboud, Liliane
1
Abdul-Ghani, Eathar
1
Abolhasani, Morteza
1
Adithipyangkul, Pattarin
1
Akhavannasab, Sanam
1
Al-Qershi, Osamah M.
1
Alam, Gazi Mahabubul
1
Alcaire, Florencia
1
Allen, Peter M.
1
Allison, Seamus
1
Alsaeed, Ghadeer R.
1
Amenuvor, Fortune Edem
1
Andersson, Svante
1
Angeli, Federica
1
Angulo-Ruiz, Fernando
1
Anker, Thomas Boysen
1
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1
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European journal of marketing
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
152
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1
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152
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1
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
2
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
3
Social media and nonprofit fundraising : the influence of Facebook likes
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 33-65
Persistent link: https://www.econbiz.de/10014466292
Saved in:
4
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
5
Sticky market webs of connection : human and nonhuman market co-codification dynamics across social media
Schöps, Jonathan David
;
Reinhardt, Christian
; …
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 78-104
Persistent link: https://www.econbiz.de/10013502335
Saved in:
6
Building a warm and competent B2B brand personality
Aagerup, Ulf
;
Andersson, Svante
;
Awuah, Gabriel B.
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 167-193
Persistent link: https://www.econbiz.de/10013502342
Saved in:
7
Development of long-term B2B customer relationships : the role of self-disclosure and relational cost/benefit evaluation
Koponen, Jonna Pauliina
;
Julkunen, Saara Maria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 194-235
Persistent link: https://www.econbiz.de/10013502345
Saved in:
8
Forms of falsified online reviews : the good, the bad, and the downright ugly
Istanbulluoglu, Doga
;
Harris, Lloyd C.
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 497-518
Persistent link: https://www.econbiz.de/10014482693
Saved in:
9
Colorful candy, teen vibes and cool memes : prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents
Ares, Gastón
;
Alcaire, Florencia
;
Gugliucci, Vanessa
; …
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 471-496
Persistent link: https://www.econbiz.de/10014482692
Saved in:
10
Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna
;
Gomes Rinaldi, Adriana
;
Rudkowski, Janice
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10013502459
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