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Augmented reality
2
Consumer behaviour
2
Konsumentenverhalten
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Virtual reality
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Virtuelle Realität
2
Artificial intelligence
1
Comfort
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Digital technologies
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Digital transformation
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Digitalisierung
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Digitization
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E-commerce
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Gender
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Imagination
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Immersive digital consumption
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Innovation
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Internet marketing
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Memory
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Online impulse buying
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Online retailing
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Online-Handel
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Online-Marketing
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Perceived enjoyment
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Perceived risk
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Personalisierung
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Social Web
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Social web
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Ben Saad, Sihem
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Choura, Fatma
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Preece, Chloe
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Skandalis, Alexandros
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European journal of marketing
Journal of business research : JBR
54
Journal of retailing and consumer services
47
Psychology & marketing
28
Tourism management : research, policies, practice
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
23
HMD : Praxis der Wirtschaftsinformatik
22
Springer eBook Collection
18
International journal of product development : IJPD
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Business horizons
15
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
HMD Praxis der Wirtschaftsinformatik
14
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
SpringerLink / Bücher
14
Commercial transactions in the virtual world : issues and opportunities
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of management information systems : JMIS
12
Advances in developing human resources : ADHR
11
International journal of retail and distribution management
11
International journal of technology marketing : IJTMkt
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Skill training in multimodal virtual environments
10
Information technology & tourism
9
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
9
Cogent business & management
8
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Research
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
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ECONIS (ZBW)
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Time to imagine an escape : investigating the consumer timework at play in augmented reality
Preece, Chloe
;
Skandalis, Alexandros
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 92-118
Persistent link: https://www.econbiz.de/10014466295
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2
Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem
;
Choura, Fatma
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
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