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Consumer behaviour
131
Konsumentenverhalten
130
Brand management
47
Markenführung
47
Relationship marketing
40
Beziehungsmarketing
39
Brand image
38
Markenimage
38
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34
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34
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28
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27
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27
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Viral marketing
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13
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Septianto, Felix
6
Lee, Nick
5
Lowe, Ben
4
Manika, Danae
4
Otterbring, Tobias
4
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3
Arnold, Todd
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Cadogan, John W.
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3
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3
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Kim, Jungkeun
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3
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3
Viglia, Giampaolo
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Warlop, Luk
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3
Abboud, Liliane
2
Agnihotri, Raj
2
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2
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2
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2
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2
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2
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European journal of marketing
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
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MPRA Paper
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23,218
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23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
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Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,176
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
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ECONIS (ZBW)
300
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101
Mirroring digital content marketing framework : capturing providers' perspectives through stimuli assessment and behavioural engagement response
Filipovic, Jelena
;
Arslanagić-Kalajdžić, Maja
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2173-2198
Persistent link: https://www.econbiz.de/10014448334
Saved in:
102
Motivational differences in need for smell
Pappu, Usha L.
;
Popkowski Leszczyc, Peter T. L.
;
Pappu, Ravi
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 505-532
Persistent link: https://www.econbiz.de/10013502592
Saved in:
103
No worries, eBay : displaying sales level information does not increase consumer price sensitivity
He, Yongfu
;
Oppewal, Harmen
;
Chung, Yuho
;
Peng, Ling
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3099-3124
Persistent link: https://www.econbiz.de/10014448611
Saved in:
104
Partial least squares as a tool for scientific inquiry : comments on Cadogan and Lee
Henseler, Jörg
;
Schuberth, Florian
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1737-1757
Persistent link: https://www.econbiz.de/10014342106
Saved in:
105
Past, present and future of augmented reality marketing research : a bibliometric and thematic analysis approach
Jayaswal, Pragya
;
Parida, Biswajita
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2237-2289
Persistent link: https://www.econbiz.de/10014448341
Saved in:
106
Platform marketplaces : unifying our understanding of lateral exchange markets
Gleim, Mark R.
;
Stevens, Jennifer L.
;
Johnson, Catherine M.
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013502456
Saved in:
107
Predictive model assessment and selection in composite-based modeling using PLS-SEM : extensions and guidelines for using CVPAT
Sharma, Pratyush Nidhi
;
Liengaard, Benjamin Dybro
; …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1662-1677
Persistent link: https://www.econbiz.de/10014342089
Saved in:
108
The proxy of Dorian Gray : scientific realism, construct validation and the way forward
Rigdon, Edward
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1725-1736
Persistent link: https://www.econbiz.de/10014342104
Saved in:
109
Push it real good : the effects of push notifications promoting motivational affordances on consumer behavior in a gamified mobile app
Kunkel, Thilo
;
Hayduk, Ted, III
;
Lock, Daniel
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2592-2618
Persistent link: https://www.econbiz.de/10014448562
Saved in:
110
Recruiting volunteers : the roles of fear, hope and courage
Chowdhury, Rafi M. M. I.
;
Septianto, Felix
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 226-257
Persistent link: https://www.econbiz.de/10013502478
Saved in:
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