Push it real good : the effects of push notifications promoting motivational affordances on consumer behavior in a gamified mobile app
Year of publication: |
2023
|
---|---|
Authors: | Kunkel, Thilo ; Hayduk, Ted, III ; Lock, Daniel |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 9, p. 2592-2618
|
Subject: | Consumer behavior | Gamification | Mobile applications | Motivational affordances | Push notifications | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Mobiltelefon | Mobile phone | Motivation | Mobile Business | Mobile business |
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