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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
3,217
Konsumentenverhalten
3,215
Brand management
565
Markenführung
565
Brand image
514
Beziehungsmarketing
467
Relationship marketing
467
Brand
323
Markenartikel
317
Social Web
284
Social web
284
Internet marketing
251
Online-Marketing
250
Emotion
244
Online retailing
232
Online-Handel
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Customer satisfaction
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Kundenzufriedenheit
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Advertising effects
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Werbewirkung
208
Viral marketing
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Virales Marketing
174
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Retail trade
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Luxury goods
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Luxusgüter
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Dienstleistungsqualität
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Personality psychology
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Advertising
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Werbung
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Diamantopoulos, Adamantios
13
Valette-Florence, Pierre
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Japutra, Arnold
5
Melewar, T. C.
5
Paul, Justin
5
Aiello, Gaetano
4
Bang, Nguyen
4
Christodoulides, George
4
Grohs, Reinhard
4
Guzman, Francisco
4
Merchant, Altaf
4
Michel, Géraldine
4
Phau, Ian
4
Abosag, Ibrahim
3
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Balabanis, George
3
Bartikowski, Boris
3
Cui, Annie Peng
3
Davvetas, Vasileios
3
Delgado-Ballester, Elena
3
Dutta, Sujay
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Fetscherin, Marc
3
Filieri, Raffaele
3
Foroudi, Pantea
3
Gonzalez-Jimenez, Hector
3
Grohmann, Bianca
3
Halkias, Georgios
3
Hemsley-Brown, Jane
3
Jones, Richard
3
Kitchen, Philip J.
3
Ko, Eunju
3
Koll, Oliver
3
Moon, Hakil
3
Motoki, Kosuke
3
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European journal of marketing : EJM
European journal of marketing
International journal of consumer studies
Journal of business research : JBR
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
514
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1
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10
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514
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date (oldest first)
1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
3
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
6
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
7
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
10
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
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