How do controversial foreign country images affect consumers?
Year of publication: |
2023
|
---|---|
Authors: | Ortega Egea, José Manuel ; García-de-Frutos, Nieves |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 5, p. 1927-1949
|
Subject: | congruence | consumer animosity | country images | foreign product judgements | subjective knowledge | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Internationales Marketing | International marketing | Auslandsinvestition | Foreign investment | Multinationales Unternehmen | Transnational corporation |
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