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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of consumer studies"
~person:"Antonides, Gerrit"
~subject:"Markenimage"
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Consumer behaviour
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European journal of marketing : EJM
European journal of marketing
International journal of consumer studies
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Effects of co-creation claim on consumer brand perceptions and behavioural intentions
Van Dijk, Joyce
;
Antonides, Gerrit
;
Schillewaert, Niels
- In:
International journal of consumer studies
38
(
2014
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
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