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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European management journal"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~language:"eng"
~language:"spa"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Roy, Sanjit"
~person:"Veloutsou, Cleopatra"
~person:"Yang, Zhiyong"
~subject:"Consumer behaviour"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Online-Handel"
~type_genre:"Article in journal"
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Consumer behaviour
Entrepreneurship
Indien
Online-Handel
Konsumentenverhalten
45
Beziehungsmarketing
19
Relationship marketing
19
Brand management
16
Markenführung
16
Brand image
13
Markenimage
13
Customer satisfaction
10
Dienstleistungsqualität
10
Kundenzufriedenheit
10
Service quality
10
Social Web
8
Social web
8
Viral marketing
7
Virales Marketing
7
Beschwerdemanagement
6
Complaint management
6
Brand
5
Markenartikel
5
Customer integration
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Einzelhandel
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Jugendliche
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Kundenintegration
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Online retailing
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Personality psychology
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Persönlichkeitspsychologie
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Youth
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Corporate reputation
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Cultural identity
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46
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Article in journal
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46
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Spanish
Author
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Balaji, M. S.
Beatty, Sharon E.
Roy, Sanjit
Veloutsou, Cleopatra
Yang, Zhiyong
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Grewal, Dhruv
19
Dwivedi, Yogesh Kumar
15
Sharma, Piyush
15
Valette-Florence, Pierre
14
Oppewal, Harmen
13
Paul, Justin
13
Bartikowski, Boris
12
Kukar-Kinney, Monika
12
Pereira, Vijay
12
Roggeveen, Anne L.
12
Seo, Yuri
12
Shukla, Paurav
12
Chebat, Jean-Charles
11
Huarng, Kun-Huang
11
Kraus, Sascha
11
Rana, Nripendra P.
11
Richard, Marie-Odile
11
Walsh, Gianfranco
11
Christodoulides, George
10
Roy, Rajat
10
Septianto, Felix
10
Teng, Lefa
10
Wang, Cheng Lu
10
Adomako, Samuel
9
Balabanis, George
9
Behl, Abhishek
9
Filieri, Raffaele
9
Melewar, T. C.
9
Merchant, Altaf
9
Verhoef, Peter C.
9
Breugelmans, Els
8
Choi, Jeonghye
8
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European journal of marketing : EJM
European management journal
International marketing review
Journal of business research : JBR
Journal of retailing
Journal of strategic marketing
5
The journal of product & brand management
5
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
European journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice : JMTP
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
The journal of consumer marketing
2
The journal of services marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia Pacific journal of marketing and logistics
1
British journal of management
1
Electronic commerce research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of bank marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Indian business research
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of internet commerce
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice
1
Journal of targeting, measurement and analysis for marketing
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing theory
1
Service business
1
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ECONIS (ZBW)
46
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46
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date (oldest first)
1
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
4
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
5
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
6
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
7
When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses
Yang, Zhiyong
;
Freling, Traci
;
Sun, Sijie
; …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 102-120
Persistent link: https://www.econbiz.de/10013365603
Saved in:
8
Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie
;
Chen, Rui
;
Yang, Zhiyong
- In:
Journal of business research : JBR
124
(
2021
),
pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
Saved in:
9
A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin
;
Yang, Zhiyong
;
Janakiraman, Narayanan
- In:
Journal of business research : JBR
131
(
2021
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
Saved in:
10
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
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