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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Frontrunners or copycats?"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Fernsehwerbung
32
Television advertising
32
Advertising effects
25
Werbewirkung
25
USA
7
United States
7
Children
6
Kinder
6
Consumer behaviour
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Fernsehprogramm
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Television programme
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Psychology of advertising
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Violence
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Mediennutzung
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Television
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Muehling, Darrel D.
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European journal of marketing : EJM
Frontrunners or copycats?
Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
8
International journal of advertising : the quarterly review of marketing communications
7
Marketing intelligence & planning
6
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
2
NBER working paper series
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Young consumers : insight and ideas for responsible marketers
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Arts and the market
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Asia Pacific journal of marketing and logistics
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Discussion paper / Institute of Social and Economic Research
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E-Business
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Economic development : journal of the Institute of Economics, Skopje
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Eurasian business review
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European journal of marketing
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Forschungsgruppe Konsum und Verhalten
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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Göteborgsstudier i journalistik och masskommunikation
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ECONIS (ZBW)
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
3
When new commercials do not meet expectations
Chang, Chingching
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 359-370
Persistent link: https://www.econbiz.de/10010469996
Saved in:
4
The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Gillespie, Brian
;
Joireman, Jeff
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009659323
Saved in:
5
Children, TV advertising and the law : internal and external perspectives
Olsen, Lena
- In:
Frontrunners or copycats?
,
(pp. 60-77)
.
2005
Persistent link: https://www.econbiz.de/10003283547
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