The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Year of publication: |
2012
|
---|---|
Authors: | Gillespie, Brian ; Joireman, Jeff ; Muehling, Darrel D. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 2, p. 55-66
|
Subject: | Product Placement | Product placement | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour |
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