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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing communications"
~isPartOf:"NBER working paper series"
~subject:"1800-1988"
~subject:"Supplier relationship management"
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1800-1988
Supplier relationship management
Advertising industry
26
Werbewirtschaft
26
Advertising
14
Werbung
14
Agency theory
5
Lieferantenmanagement
5
Prinzipal-Agent-Theorie
5
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Marketingmanagement
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advertising agency
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SME
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Skalenertrag
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Theory
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Werbeagentur
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advertising
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1883-1939
1
Academician-practitioner divide
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Advertising Agencies
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Advertising effects
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Advertising planning
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Advertising regulation
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Agency-Theorie
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Nevett, Terence R.
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Rowley, Jennifer
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Schachtner, Dirk
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European journal of marketing : EJM
Gabler Edition Wissenschaft
Journal of marketing communications
NBER working paper series
SpringerLink / Bücher
2
Volkswirtschaftliche Diskussionsbeiträge
2
American journal of business : applying research to practice ; AJB
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
CESifo working papers
1
CIM coursebook
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die Stern-Bibliothek
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Gabler Edition Wissenschaft / Werbe- und Markenforschung
1
Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft
1
Handbook of research on international advertising
1
Handbuch Kommunikationsmanagement
1
Handbuch Unternehmenskommunikation
1
JMM : the international journal on media management
1
Journal of Contemporary Issues in Business and Government
1
Media brands and branding
1
Services marketing quarterly
1
The journal of business : B
1
The learning organization : TLO ; the international journal of critical studies in organizational learning
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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essentials
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ECONIS (ZBW)
6
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1
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
2
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
3
Conflict and advertising planning : consequences of networking for advertising planning
Grant, Ian
;
McLeod, Charlotte
;
Shaw, Eleanor
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10009514322
Saved in:
4
Die Rolle der Werbeagentur im Markenführungsprozess
Walter, Simon
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003489612
Saved in:
5
Die Beziehung zwischen werbungtreibendem Unternehmen und Werbeagentur : theoretische Systematisierung und empirische Überprüfung eines Prinzipal-Agenten-Modells
Schachtner, Dirk
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001689637
Saved in:
6
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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