Conflict and advertising planning : consequences of networking for advertising planning
Year of publication: |
2012
|
---|---|
Authors: | Grant, Ian ; McLeod, Charlotte ; Shaw, Eleanor |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 1/2, p. 73-91
|
Subject: | Schottland | Scotland | Werbeplanung | Advertising planning | Werbewirtschaft | Advertising industry | Lieferantenmanagement | Supplier relationship management | Soziale Beziehungen | Social relations | Konflikt | Conflict |
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