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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Pervasive advertising"
~isPartOf:"Psychology & marketing"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Advertising effects
6
Werbewirkung
6
Internet marketing
3
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3
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1
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1
Australia
1
Australien
1
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Dubach Spiegler, Erica
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Grohs, Reinhard
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Hede, Anne-Marie
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Hildebrand, Christian
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Kellett, Pamm
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Michahelles, Florian
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1
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European journal of marketing : EJM
GfK marketing intelligence review : Marketingforschung für die Praxis
Journal of marketing research : JMR
Journal of marketing
Pervasive advertising
Psychology & marketing
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
4
Journal of marketing communications
4
Advances in advertising research
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic commerce : IJEC
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of promotion management : JPM
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Research
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Age of access? - Grundfragen der Informationsgesellschaft
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapiere zur Regionalentwicklung
1
Asia Pacific journal of marketing and logistics
1
Brands : interdisciplinary perspectives
1
Breaking new ground in theory and practice
1
CRESC - culture, economics and the social
1
Cases on strategic social media utilization in the nonprofit sector
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-marketing ; Vol. 2
1
ERIM report series research in management
1
Engaging consumers through branded entertainment and convergent media
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Forschungsberichte des Fachbereichs Wirtschaftswissenschaften der Hochschule Düsseldorf : Düsseldorf working papers in applied management and economics
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research
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Haufe Fachbuch
1
Innovatives Markenmanagement
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of pharmaceutical and healthcare marketing
1
International journal of sport management and marketing : IJSMM
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : MM
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ECONIS (ZBW)
6
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1
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6
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date (oldest first)
1
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
2
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
Saved in:
3
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
Saved in:
4
Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
Saved in:
5
How data envelopment analysis reveals brand advertising efficiency
Büschken, Joachim
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003854943
Saved in:
6
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
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