An investigation of children's ability to identify sponsors and understand sponsorship intentions
Year of publication: |
2012
|
---|---|
Authors: | Grohs, Reinhard ; Wagner, Udo ; Steiner, Regina |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 11, p. 907-917
|
Subject: | Freizeitwirtschaft | Leisure industries | Sponsoring | Sponsorship | Kinder | Children | Werbewirkung | Advertising effects | Mitteleuropa | Central Europe |
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