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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Global business review"
~subject:"Brand management"
~subject:"Kognition"
~subject:"Service quality"
~subject:"Theorie"
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Brand management
Kognition
Service quality
Theorie
Emotion
53
Consumer behaviour
41
Konsumentenverhalten
41
Beziehungsmarketing
11
Relationship marketing
11
Customer satisfaction
10
Kundenzufriedenheit
10
Brand image
9
Markenführung
9
Markenimage
9
Personality psychology
9
Persönlichkeitspsychologie
9
Advertising effects
8
Werbewirkung
8
Cognition
7
Brand
6
Markenartikel
6
Advertising
5
Dienstleistungsqualität
5
India
5
Indien
5
Werbung
5
Beschwerdemanagement
4
Complaint management
4
Viral marketing
4
Virales Marketing
4
Anger
3
Arbeitsverhalten
3
Arbeitszufriedenheit
3
Brand loyalty
3
Cause-Related Marketing
3
Cause-related marketing
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Führungsstil
3
Intelligence
3
Intelligenz
3
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19
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19
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English
19
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Sofi, Shakeel Ahmad
2
Antonetti, Paolo
1
Balaji, M. S.
1
Bapat, Dhananjay
1
Basu, Sriparna
1
Bayarassou, Oula
1
Becheur, Imene
1
Buil, Isabel
1
Chiu, Hung-Chang
1
Dagger, Tracey
1
De Chernatony, Leslie
1
Ding, Cherng G.
1
Ghrib, Hela
1
Gouran, Dennis S.
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Hanks, Lydia
1
He, Hongwei
1
Hill, Sally Rao
1
Hsieh, Yi-Ching
1
Kashi, Alireza Nalchi
1
Kolo, Olivia
1
Makkar, Simarjeet
1
Mattila, Anna
1
Mazzarol, Tim
1
Nandy, Subarna
1
Nika, Fayaz Ahmad
1
Orth, Ulrich R.
1
Quazi, Ali
1
Rose, Gregory
1
Roy, Sanjit
1
Shoib, Mohd Shah
1
Snell, Lan
1
Sondhi, Neena
1
Soutar, Geoffrey N.
1
Sweeney, Jillian C.
1
Tang, Yun-Chia
1
Thanigan, Jayanthi
1
Tombs, Alastair
1
Tseng, Timmy H.
1
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European journal of marketing : EJM
Global business review
Journal of business research : JBR
79
International journal of hospitality management
70
Journal of retailing and consumer services
49
The journal of brand management : an international journal
40
The journal of product & brand management
31
International journal of contemporary hospitality management
23
Journal of behavioral decision making
19
Journal of business ethics : JOBE
19
Journal of hospitality marketing & management
19
The journal of services marketing
19
Psychology & marketing
18
Journal of travel and tourism marketing
17
Tourism management : research, policies, practice
17
Journal of business and psychology
15
Marketing letters : a journal of research in marketing
15
Tourism management perspectives : TMP
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
The service industries journal
13
Cogent business & management
11
Journal of economic behavior & organization : JEBO
11
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
11
SpringerLink / Bücher
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of economic psychology : research in economic psychology and behavioral economics
10
Journal of service management
10
Technological forecasting & social change : an international journal
10
Discussion paper / Tinbergen Institute
9
European journal of marketing
9
Journal of Asian finance, economics and business : JAFEB
9
Journal of consumer behaviour : an international research review
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of promotion management : innovations in planning and applied research
9
Discussion paper series / IZA
8
Journal of service research : JSR
8
Journal of service theory and practice : JSTP
8
Marketing : ZFP ; journal of research and management
8
NBER working paper series
8
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ECONIS (ZBW)
19
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1
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
2
Customers'
emotion
regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
3
Personality as an antecedent of impulsive buying behaviour : evidence from young Indian consumers
Sofi, Shakeel Ahmad
- In:
Global business review
21
(
2020
)
3
,
pp. 850-868
Persistent link: https://www.econbiz.de/10012259422
Saved in:
4
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
5
The impact of emotional intelligence on workplace behaviour : a study of bank employees
Makkar, Simarjeet
;
Basu, Sriparna
- In:
Global business review
20
(
2019
)
2
,
pp. 458-478
Persistent link: https://www.econbiz.de/10012035732
Saved in:
6
Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad
;
Nika, Fayaz Ahmad
;
Shoib, Mohd Shah
; …
- In:
Global business review
19
(
2018
)
6
,
pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
Saved in:
7
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
8
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
9
Purchase decision : does too much choice leave us unhappy?
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1248-1265
Persistent link: https://www.econbiz.de/10011725674
Saved in:
10
Beyond brand personality : building consumer-brand emotional relationship
Becheur, Imene
;
Bayarassou, Oula
;
Ghrib, Hela
- In:
Global business review
18
(
2017
)
3
,
pp. 128-144
Persistent link: https://www.econbiz.de/10011745522
Saved in:
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