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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Health economics review"
~subject:"Marketingmanagement"
~type:"article"
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Marketingmanagement
Arzneimittelmarkt
9
Pharmaceutical market
9
Arzneimittel
7
Pharmaceutical industry
7
Pharmaceuticals
7
Pharmaindustrie
7
Gesundheitskosten
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Generic drugs
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Generika
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Gesundheitswesen
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Health care system
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Marketing management
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Price competition
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1985-1990
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Brand-name drugs
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Deutschland
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Group based trajectory models
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Abratt, Russell
1
Beaton, George
1
Kleizen, Hendrikus G.
1
Nel, Deon
1
Pitt, Leyland F.
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European journal of marketing : EJM
Health economics review
Belgian journal of operations research, statistics and computer science
1
Economic and business review : EBR
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of health economics
1
Journal of international business and economics : JIBE
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Management im Gesundheitswesen
1
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
1
Mirovaja ėkonomika i meždunarodnye otnošenija : MĖMO
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
System dynamics : soft and hard operational research
1
The SAGE handbook of marketing ethics
1
The chemical and pharmaceutical industry in China : opportunities and threats for foreign companies ; with 81 tables
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Theory, methodology, practice
1
Vertriebs- und Kundenmanagement : Marketingmethoden im Einsatz
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ECONIS (ZBW)
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Pharmaceutical promotion tools : their relative importance
Pitt, Leyland F.
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 7-14
Persistent link: https://www.econbiz.de/10001049948
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2
Pharmaceutical product management in 1990 : will there be any changes?
Kleizen, Hendrikus G.
- In:
European journal of marketing : EJM
19
(
1985
)
7
,
pp. 5-10
Persistent link: https://www.econbiz.de/10001071440
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