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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Beziehungsmarketing
E-commerce
Consumer behaviour
775
Konsumentenverhalten
774
Relationship marketing
174
Einzelhandel
158
Retail trade
158
Brand management
139
Markenführung
139
Brand image
113
Markenimage
113
Brand
80
Markenartikel
78
Customer satisfaction
66
Kundenzufriedenheit
66
Lieferantenmanagement
61
Supplier relationship management
61
Online retailing
60
Online-Handel
60
Marketing management
58
Marketingmanagement
58
B-to-B-Marketing
57
Business-to-business marketing
57
Dienstleistungsqualität
55
Service quality
55
Preismanagement
51
Pricing strategy
51
Emotion
48
Werbewirkung
46
Viral marketing
41
Virales Marketing
41
Internet marketing
40
Online-Marketing
39
Retailing
37
Advertising
35
Electronic Commerce
35
Werbung
34
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245
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Grewal, Dhruv
7
Breugelmans, Els
5
Bijmolt, Tammo H. A.
4
Blut, Markus
4
Campo, Katia
4
Noble, Stephanie M.
4
Ruyter, Ko de
4
Bush, Alan J.
3
Coussement, Kristof
3
Evanschitzky, Heiner
3
Folse, Judith Anne Garretson
3
Jaakkola, Elina
3
Jindal, Rupinder P.
3
Lamey, Lien
3
Melis, Kristina
3
Moncrief, William C.
3
Nordfält, Jens
3
Roggeveen, Anne L.
3
Wetzels, Martin
3
Aarikka-Stenroos, Leena
2
Babakus, Emin
2
Beeler, Lisa L.
2
Bruhn, Manfred
2
Caigny, Arno de
2
Calantone, Roger J.
2
Casidy, Riza
2
Cauberghe, Veroline
2
Chiu, Hung-chang
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Esmark, Carol L.
2
Fuchs, Christoph
2
Grönroos, Christian
2
Gustafsson, Anders
2
Harris, Lloyd C.
2
He, Hongwei
2
Hult, G. Tomas M.
2
Inman, J. Jeffrey
2
Keränen, Joona
2
Kleinaltenkamp, Michael
2
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing
Journal of retailing and consumer services
637
Journal of business research : JBR
544
International journal of hospitality management
205
Journal of marketing communications
159
Psychology & marketing
145
International journal of advertising : the review of marketing communications
142
The journal of product & brand management
130
The journal of services marketing
123
The journal of brand management : an international journal
109
Asia Pacific journal of marketing and logistics
107
Cogent business & management
106
International journal of internet marketing and advertising : IJIMA
104
Journal of promotion management : innovations in planning and applied research
98
International journal of advertising : the quarterly review of marketing communications
96
Journal of the Academy of Marketing Science
96
Journal of hospitality marketing & management
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
93
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
85
Journal of travel and tourism marketing
85
International journal of contemporary hospitality management
82
Journal of marketing
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
The international review of retail, distribution and consumer research
79
Marketing intelligence & planning
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
Journal of strategic marketing
75
The service industries journal
73
Journal of promotion management : JPM
70
Electronic commerce research
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
69
Marketing letters : a journal of research in marketing
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
International journal of consumer studies
66
International journal of retail & distribution management
66
Tourism management : research, policies, practice
65
Journal of advertising research
62
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ECONIS (ZBW)
245
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1
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10
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245
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date (oldest first)
1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
4
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
Saved in:
5
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
6
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
7
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
8
Testing the performance of online recommendation agents : a meta-analysis
Blut, Markus
;
Ghiassaleh, Arezou
;
Wang, Cheng
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10014461662
Saved in:
9
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
10
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
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