Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Dhruv Grewal, Sabine Benoit, Stephanie M. Noble, Abhijit Guha, Carl-Philip Ahlbom, Jens Nordfält
| Year of publication: |
2023
|
|---|---|
| Authors: | Grewal, Dhruv ; Benoit, Sabine ; Noble, Stephanie M. ; Guha, Abhijit ; Ahlbom, Carl-Philip ; Nordfält, Jens |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 4, p. 487-504
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| Subject: | AI | Efficiency | Enhancements | In-store | In-store technology | Retail employees | Retail strategy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2023.10.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014465640