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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing"
~subject:"Beziehungsmarketing"
~subject:"Supplier relationship management"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Supplier relationship management
Consumer behaviour
775
Konsumentenverhalten
774
Relationship marketing
174
Einzelhandel
158
Retail trade
158
Brand management
139
Markenführung
139
Brand image
113
Markenimage
113
Brand
80
Markenartikel
78
Customer satisfaction
66
Kundenzufriedenheit
66
Lieferantenmanagement
61
Online retailing
60
Online-Handel
60
Marketing management
58
Marketingmanagement
58
B-to-B-Marketing
57
Business-to-business marketing
57
Dienstleistungsqualität
55
Service quality
55
Preismanagement
51
Pricing strategy
51
Emotion
48
Advertising effects
46
Werbewirkung
46
Viral marketing
41
Virales Marketing
41
Internet marketing
40
Online-Marketing
39
Retailing
37
Advertising
35
E-commerce
35
Electronic Commerce
35
Werbung
34
Sales promotion
33
Verkaufsförderung
33
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2
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200
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Grewal, Dhruv
6
Mohan, Mayoor
5
Casidy, Riza
4
Noble, Stephanie M.
4
Bijmolt, Tammo H. A.
3
Blut, Markus
3
Bush, Alan J.
3
Calantone, Roger J.
3
Coussement, Kristof
3
Evanschitzky, Heiner
3
Folse, Judith Anne Garretson
3
Jaakkola, Elina
3
Kleinaltenkamp, Michael
3
Moncrief, William C.
3
Nordfält, Jens
3
Nyadzayo, Munyaradzi W.
3
Roggeveen, Anne L.
3
Ruyter, Ko de
3
Aarikka-Stenroos, Leena
2
Aspara, Jaakko
2
Babakus, Emin
2
Beeler, Lisa L.
2
Brown, Brian P.
2
Bruhn, Manfred
2
Caigny, Arno de
2
Dagger, Tracey S.
2
Esmark, Carol L.
2
Grant, David B.
2
Grönroos, Christian
2
Gustafsson, Anders
2
Harris, Lloyd C.
2
He, Hongwei
2
Holmlund, Maria
2
Hult, G. Tomas M.
2
Jha, Subhash
2
Jindal, Rupinder P.
2
Keränen, Joona
2
Krafft, Manfred
2
Paswan, Audhesh
2
Paulssen, Marcel
2
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing
Journal of retailing and consumer services
463
Journal of business research : JBR
364
International journal of hospitality management
165
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
85
Journal of the Academy of Marketing Science
76
Cogent business & management
75
Psychology & marketing
75
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of strategic marketing
66
The service industries journal
65
Journal of service management
55
The international review of retail, distribution and consumer research
54
Journal of marketing
52
Marketing intelligence & planning
52
Journal of service research : JSR
50
Services marketing quarterly
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
SpringerLink / Bücher
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
The journal of business & industrial marketing
39
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
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ECONIS (ZBW)
200
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1
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10
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200
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date (oldest first)
1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
4
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
5
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
6
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
7
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 14-26
Persistent link: https://www.econbiz.de/10014334339
Saved in:
8
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
9
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
10
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
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