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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Sesé, F. Javier"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
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Beziehungsmarketing
Business-to-business marketing
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Dienstleistungsqualität
2
Service quality
2
Affective customer experience
1
B-to-B-Marketing
1
B2B marketing
1
Customer behavior
1
Customer mindset metrics
1
Customer profitability
1
Customer retention
1
Customer satisfaction
1
Customer tiers
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Lock-in
1
Loyalty intentions
1
Loyalty program
1
Marketing management
1
Marketingmanagement
1
Measurement
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Messung
1
Multi-tier loyalty program
1
Multinomial logit models
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Regression analysis
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Regression discontinuity design
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Regressionsanalyse
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Sesé, F. Javier
Kumar, V.
5
Mohan, Mayoor
5
Casidy, Riza
4
Jaakkola, Elina
4
Bijmolt, Tammo H. A.
3
Blut, Markus
3
Bush, Alan J.
3
Coussement, Kristof
3
Folse, Judith Anne Garretson
3
Homburg, Christian
3
Kleinaltenkamp, Michael
3
Moncrief, William C.
3
Nyadzayo, Munyaradzi W.
3
Verhoef, Peter C.
3
Aarikka-Stenroos, Leena
2
Babakus, Emin
2
Beeler, Lisa L.
2
Bruhn, Manfred
2
Caigny, Arno de
2
Dagger, Tracey S.
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Evanschitzky, Heiner
2
Giebelhausen, Michael
2
Gopalakrishna, Srinath
2
Gremler, Dwayne D.
2
Grewal, Dhruv
2
Grönroos, Christian
2
Hanson, Sara
2
Harmeling, Colleen M.
2
He, Hongwei
2
Henderson, Conor M.
2
Jha, Subhash
2
Jozic, Danijel
2
Krafft, Manfred
2
Melnyk, Valentyna
2
Narus, James A.
2
Palmatier, Robert W.
2
Paswan, Audhesh
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
2
Customer engagement marketing
1
European management review : the journal of the European Academy of Management
1
Journal of retailing
1
Journal of service research : JSR
1
Service business
1
The service industries journal
1
Universia business review : UBR
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ECONIS (ZBW)
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Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
3
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
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