//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Iglesias, Oriol"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Stakeholder"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate image"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Stakeholder
Brand architecture
2
Brand management
2
Co-creation
2
Corporate reputation
2
Firmenimage
2
Lieferantenmanagement
2
Markenarchitektur
2
Markenführung
2
Supplier relationship management
2
B-to-B-Marketing
1
B2B relationships
1
Business ethics
1
Business-to-business marketing
1
Conscientious corporate brands
1
Corporate Social Responsibility
1
Corporate brand identity
1
Corporate brand purpose
1
Corporate brands
1
Corporate culture
1
Corporate social responsibility
1
Customer integration
1
Kundenintegration
1
Multiple case study
1
Qualitative Methode
1
Qualitative method
1
Qualitative research
1
Stakeholder performances
1
Strategic alignment
1
Strategic management
1
Strategisches Management
1
Unternehmensethik
1
Unternehmenskultur
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Iglesias, Oriol
Balmer, John M. T.
1
Balmern, John M. T.
1
Benavides-Chicón, Carlos
1
Berthon, Pierre R.
1
Beverland, Michael
1
Brodie, Roderick J.
1
Chavez, Daniel E.
1
Chen, Haipeng
1
Chen, Weifeng
1
Christopher, Martin
1
Cretu, Anca E.
1
Dickinson-Delaporte, Sonio
1
Gaudenzi, Barbara
1
Gouran, Dennis S.
1
Gyrd-Jones, Richard I.
1
Hansen, H°avard
1
Harvey, William S.
1
He, Hongwei
1
Ind, Nicholas
1
Jurgens, Michele
1
Kitchen, Philip J.
1
Knight, Eric
1
Kolo, Olivia
1
Koporcic, Nikolina
1
Landgraf, Polina
1
Lindgreen, Adam
1
Liu, Tingting
1
Marchante-Lara, Macarena
1
Markovic, Stefan
1
Martín de Castro, Gregorio
1
Papania, Lisa
1
Quintana García, Cristina
1
Samuelsen, Bendik M.
1
Shabbir, Haseeb Ahmed
1
Sheth, Jagdish N.
1
Silseth, P°al R.
1
Sinha, Mona
1
Tourky, Marwa
1
Törmälä, Minna
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business ethics : JOBE
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->