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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Markovic, Stefan"
~type_genre:"Article in journal"
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Markovic, Stefan
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
2
Do not miss the boat to outside-in open innovation : enable your employees
Markovic, Stefan
;
Bagherzadeh, Mehdi
;
Dubiel, Anna
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 152-161
Persistent link: https://www.econbiz.de/10012422205
Saved in:
3
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
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