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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Ahuvia, Aaron"
~person:"Bagozzi, Richard P."
~person:"Bang Nguyen Viet"
~person:"Bilro, Ricardo Godinho"
~person:"Ko, Eunju"
~person:"Schramm, Holger"
~person:"Wen, Taylor Jing"
~person:"Yang, Jing"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Comparative advertising"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Werbewirkung"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Cognition
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Comparison
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Markenartikel
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persuasion knowledge
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
12
Markenführung
12
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11
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9
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Ahuvia, Aaron
Bagozzi, Richard P.
Bang Nguyen Viet
Bilro, Ricardo Godinho
Ko, Eunju
Schramm, Holger
Wen, Taylor Jing
Yang, Jing
Yoon, Sukki
6
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Lou, Chen
4
Loureiro, Sandra Maria Correia
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Beckert, Johannes
3
Boerman, Sophie C.
3
Breves, Priska
3
Cauberghe, Veroline
3
Choi, Dongwon
3
Feng, Yang
3
Hudders, Liselot
3
Kim, Jungkeun
3
Kim, Mikyoung
3
Laurent, Gilles
3
Lee, Jong-Ho
3
Lee, Yoon-Joo
3
Pelsmacker, Patrick de
3
Romaniuk, Jenni
3
Taylor, Charles Raymond
3
Xie, Quan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Bae, Mikyeung
2
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2
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2
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European journal of marketing : EJM
International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Journal of business research : JBR
7
Cogent business & management
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Handbook of brand relationships
2
The journal of product & brand management
2
Asian journal of business and accounting : AJBA
1
Business strategy and the environment
1
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
International journal of hospitality management
1
Journal of consumer behaviour
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
The journal of brand management : an international journal
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
20
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1
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
2
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
3
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
4
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
5
The effect of hedonic presentation on consumers' willingness to pay and purchase intention for minimally branded products online
Yang, Jing
;
Mundel, Juan
;
Huddleston, Patricia T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1077-1106
Persistent link: https://www.econbiz.de/10013357217
Saved in:
6
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
Saved in:
9
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
10
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
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