Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Year of publication: |
2021
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Authors: | Breves, Priska ; Amrehn, Jana ; Heidenreich, Anna ; Liebers, Nicole ; Schramm, Holger |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 7, p. 1209-1229
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Subject: | advertising disclosure | parasocial relationship | persuasion | persuasion knowledge | Social media influencer | source credibility | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Vertrauen | Confidence | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations |
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