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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of business and globalisation : IJBG"
~language:"eng"
~person:"Amatulli, Cesare"
~person:"Blazquez Cano, Marta"
~person:"Guido, Gianluigi"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
~subject:"Arts"
~subject:"E-commerce"
~subject:"Luxusgüter"
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Arts
E-commerce
Luxusgüter
Consumer behaviour
2
Konsumentenverhalten
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Luxury goods
2
Advertising
1
Artistic style
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Brand
1
Brand image
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Brand management
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CBBE
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Fashion
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Luxury products
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Markenartikel
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Recognizability
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Signalling
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Visual artworks
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brand associations
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brand awareness
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brand image
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brand knowledge
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customer-based brand equity
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luxury fashion
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Amatulli, Cesare
Blazquez Cano, Marta
Guido, Gianluigi
Septianto, Felix
Thaichon, Park
Bassano, Clara
1
Bhaskaran, Suku
1
Calvelli, Adriana
1
Cannavale, Chiara
1
Caratù, Myriam
1
Carey, Robin
1
Caruana, Robert
1
Doherty, Anne Marie
1
Doyle, Stephen A.
1
Durdyeva, Guljemal
1
Handa, Meenakshi
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Henninger, Claudia E.
1
Khare, Arpita
1
Ki, Chungwha
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Kim, Taehyun
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Kim, Youn-Kyung
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Laurenza, Elena
1
Lee, Hoonyoung
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Lee, Kangbok
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Li, Jianyao
1
Liu, Fang
1
Mattich, Kurt
1
Medway, Dominic
1
Menezes, Kim Anne
1
Mizerski, Dick
1
Moore, Christopher M.
1
Murphy, Phil
1
Musnaini, Musnaini
1
Peluso, Alessandro M.
1
Pino, Giovanni
1
Roper, Stuart
1
Ryding, Daniella
1
Soh, Huangting
1
Sri Wahyuni Astuti
1
Sukoco, Badri Munir
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European journal of marketing : EJM
International journal of business and globalisation : IJBG
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Luxury marketing, sustainability and technology : the future of luxury management
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Palgrave Advances in Luxury
2
Palgrave advances in luxury
2
Psychology & marketing
2
SpringerLink / Bücher
2
Sustainable Luxury : An International Perspective
2
Asia Pacific journal of marketing and logistics
1
Developing successful global strategies for marketing luxury brands
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on digital transformation management and tools
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Italian journal of marketing : ITJM
1
Journal of advertising
1
Journal of business ethics : JBE
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Routledge studies in luxury management
1
Springer eBook Collection / Business and Management
1
The international review of retail, distribution and consumer research
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
2
Luxury advertising and recognizable artworks : new insights on the "art infusion" effect
Peluso, Alessandro M.
;
Pino, Giovanni
;
Amatulli, Cesare
; …
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2192-2206
Persistent link: https://www.econbiz.de/10011773878
Saved in:
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